Apple's highly anticipated Vision Pro virtual reality headset has officially hit the market in the U.S., with preordered units now being delivered to customers or available for pick-up at Apple Store locations. Apple CEO Tim Cook marked the release by appearing at the company's flagship Fifth Avenue store in New York City on Friday morning.

During an interview with Jim Cramer at the event, Cook addressed the headset's premium price tag, calling it "tomorrow's technology today." The Vision Pro is priced starting at $3,500. Cook highlighted the option for customers to spread payments over time through a monthly financing plan, emphasizing the device's innovation with over 5,000 patents.

"We think we priced it at the right level considering the value of it," Cook stated. He also mentioned the Vision Pro's adoption as an enterprise product, citing companies like Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP that have already started leveraging and investing in the headset for both customers and workers.

While acknowledging the headset's diverse use cases, Cook believes that Apple can maintain its focus as both a consumer- and enterprise-oriented company with the addition of the Vision Pro to its product lineup. Over 600 apps and games specifically designed for a "spatial computing" experience are available on the headset.

The first customer walks out of the Apple Store with his purchase of the Vision Pro headset in New York on February 2, 2024. - websync

In Apple's recent fiscal first-quarter results, the wearables business, including the Vision Pro alongside the Apple Watch and AirPods, exceeded revenue and earnings estimates. Despite an 11% year-over-year sales decline in this category, analysts suggest that the Vision Pro might not initially drive a significant portion of revenue. However, with its immersive capabilities and growing ecosystem, the headset is poised to contribute to Apple's continued success in both consumer and enterprise markets.